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December 3, 2002
By: TOM BRANNA
Editor
Retailers hoping for a sales boost on “Black Friday” weekend were not disappointed, according to the findings of a new National Retail Federation (NRF) survey. The third installment of the NRF 2002 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch for NRF, indicates that 75.6 percent of consumers were out shopping on “Black Friday” weekend. (The term “Black Friday” was coined because, traditionally, the day after Thanksgiving was the day...
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